The social media world has been of great benefit to retailers across the world – at what other time could businesses engage with customers in such a unique manner? Customer perception and feedback is now at their fingertips.
The legal industry is reaping similar benefits – whether it’s trial preparation or jury selection, social media can be the best assistant out there.
Consider how your law firm is currently conducting online research….do you hire interns to wade through Google Searches or other online search engines? Do you rely on Google Alerts to help you prepare for an upcoming trial? The preferred method prior to social media was hiring a Private Investigator, which can be costly.
While the above serves as a starting point, you well know this can be time consuming and leave you with minimum information. If you’re lucky enough to find valuable information, piecing it together and making sense of it all in one place can be challenging.
Ann Michaels & Associates’ Social Media Monitoring services save time and effort in finding the information you need. We utilize software platforms that continually scour the internet for online conversations surrounding a particular topic. The software can also track online conversations for individuals in many cases when we are provided with the necessary information to conduct individual research.
The most powerful piece of our service is the archival capabilities – the software can glean online information dating back as far as 2007, even if it is from an account that has since been deleted. Read our case study to see how this proved useful to one law firm.
You can browse through our legal services or contact us for more information.