Use this checklist when choosing a social media management platform to make sure you're getting the best service for your needs. Remember, every social media management program is different - be sure the social media management platform you choose handles those features that will best meet your specific needs. Listening
- Supports Facebook
- Supports Twitter
- Supports Blogging Platforms
- Supports Location Based Services (Foursquare, Gowalla, Facebook Places
- Includes sentiment analysis
- Aggregates conversations in consolidated view(s)
- Identifies influencers and stores conversation history
- Identifies and removes comment spam
Publishing & Engagement
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Publishes content across multiple social networks at one time
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Publishes multiple content types (microblogs, blogs, photos, videos, pdf/decks, events)
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Supports scheduling for content publishing across multiple channels and accounts
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Consolidates activity into a unified calendar view for tracking and management
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Supports email notifications and reminders to coordinate content development
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Provides shared library to store approved digital assets
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Provides multi-tier content approval paths
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Supports listening and publishing in multiple languages
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Auto-imports account content to provide initial social presence snapshot
Measurement & Analytics
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Measures engagement, reach and activity across all platforms
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Automatically identifies top content, contributors, engagement and activity
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Includes customizable charts and reports exportable to PDF and individual images
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Exports all social measurement data to CSV format
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Supports Bit.ly and custom shortener integration
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Supports link tagging for complete conversion tracking
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