Yelp was probably one of the earliest adopters of customer feedback and social media. They’ve been around for quite some time and only get better every day.
As a business, Yelp can prove valuable for many reasons, one of which is the feedback customers can leave on your business. When consumers do online searches for somewhere to eat nearby, for example, review sites, particularly Yelp results, tend to make the first page, most times before the company page.
To add to this, Yelp has an app that helps consumers make purchasing decisions in the moment. Once the app is downloaded, consumers can be out in the community and use the magnifier feature to “point” at a business. Surrounding business names show up along with small bars that show their rating on Yelp. Consumers can tap on the listing, which will bring them right to the Yelp page for that business. It looks similar to the image below – in this example, the user can tap the “Latte Express” bar to open the Yelp page and read reviews:
Not on Yelp? You may be invisible to those using this app, as it appears that only listings with Yelp reviews show up. You can promote your Yelp page at the bottom of receipts or get promotional signage to place in your store windows and/or near the register areas. Many stores and restaurants are displaying signage like this:
It’s a good time to closely look at your Yelp pages, and if you don’t have one or don’t have much in the way of feedback, claim the listings and start promoting feedback from your customers. To learn more about Yelp for business, visit their website.