I enjoy browsing brand Facebook pages to see what companies do with their social media marketing, and often times I come across a page that is trying new and creative methods to get fans interested and engaged. The most recent one I came across was Chicken of the Sea’s page, which you can take a look at here.
What makes their page interesting? A few things, really:
1.Appealing page layout: it helps that their brand colors are bright, and their spokesperson is a mermaid – there’s a lot of fun you can have with that. They’ve created their Facebook page to be visually appealing and bright. They’ve also utilized their four tabs well, hiding the more mundane things like number of likes their page has, and replaced them with fun tabs, such as a video channel and the mermaid evolution.
Did you know? You can change the pictures for the tab options on the new Facebook layout? Check back in a couple days – we’ll cover that in the next blog post so you know how to do that.
2. Post frequently with a variety of content: social media marketing is all about engagement; different people respond to different types of conversation, and Chicken of the Sea realizes that. The company posts daily, sometimes more often, and they offer a variety of content to keep users interested. They share deals, ask questions, and regularly encourage user engagement, whether it’s asking for a like or share, or asking questions to generate comments. It’s also clear that they monitor social conversations surrounding their brand online and they use this data to talk with customers. My favorite example is a blog post they came across which mentions their product in a consumer review format, but it also goes on to share how the blogger uses their product in a Weight Watchers recipe. Chicken of the Sea used the blog post wisely, by making it visible to more people and encouraging conversation by linking to the blog post and asking users what they think of the product and recipe.
Another neat thing they do from time to time is post a mixed up picture of a recipe and ask users to guess what it is:
3. Reward fans often: As I said, they encourage conversation frequently, which keeps the page visible to their fans. I particularly liked this entry, as it encouraged participation by adding to the story and rewarded participants with coupons….
This content generated over 50 comments in a short period of time, and after the comments slowed, the users were rewarded for their efforts:
What I like about this is that, from reading the comments, the coupons are only available for a period of time and then they are gone. This creates anticipation and engagement, as anyone who participated in the storytelling has to check the page frequently to find out when the coupons are released AND get to them quickly enough to get their share. It builds the anticipation and keeps users tied to the page. This is a win-win situation for all.
They also throw out coupons randomly, just because they love their fans, with the same premise of being available for a short period of time. The time they are up depends on how many users click the link to get their coupons. It looks like the number of coupons is limited, so again fans have to be tied to the page and check often to make sure they get a chance at coupons.
It’s not easy, and takes careful planning, but I really like what Chicken of the Sea has done with their Facebook social media marketing.
Do you have a favorite in social media marketing? A brand or company that does it right and keeps you checking back for more, whether it’s their Facebook page, blog, or even website? If so, show your love by sharing their social media pages in the comments below.