In 1998, Kathy Doering started Ann Michaels & Associates as a means to assist companies in measuring customer service and satisfaction levels. Core service offerings were mystery shopping programs, customer feedback programs, and employee feedback services. In 2007, Ann Michaels & Associates realized the impact of customer feedback sites at the time, such as Yelp and TripAdvisor, and the potential benefit companies could receive from capturing that true, honest customer feedback.
In talking with clients, it was quickly learned that there was a desire to be able to capture this information easily and without the monotonous methodology of conducting online searches, visiting customer feedback sites on a regular basis, and other manual ways of monitoring a brand's online reptuation. To meet this need, Ann Michaels & Associates developed SafetyNet, a social media monitoring tool, which continually monitors the Internet for conversations surrounding a company, brand, or industry. Detailed reports of these conversations can be emailed to key members of a company, and analytical data can be generated.
Social media monitoring quickly became a successful tool for companies of all sizes and industries, and it wasn't long before social media exploded. Again, it was time to re-evaluate the needs of clients to see where they needed the most help. Because social media was so new at the time, many clients knew that it was important to engage in social media marketing, but didn't have the time, knowledge, or resources available to them. Ann Michaels & Associates listened to these concerns and developed a full-fledged social media management & marketing program. This program can help companies where they need it most, whether it is to get a company up and running with their social media marketing or to completely manage it for them. Customized programs are the most effective, and Ann Michaels & Associates has learned that each company has its own specific needs and goals, and a successful program has to be tailored to meet those needs. By placing efficiencies into their program, Ann Michaels & Associates found the capability to provide such services at an affordable cost.
Kathy Doering, President of Ann Michaels & Associates, believes that "it is important to keep tabs on the latest technology and advances in consumer feedback & engagement to help our clients be as successful as they can be." The company is committed to providing full service customer experience measurement services with a holistic and robust program offering.
Below are some of the clients we are honored to partner with for their social media management needs!
